The term Social Media is ubiquitous, having spent lion's share with them, Facebook, Twitter, Google+, LinkedIn and et cetera, that we all comprehend its meaning and use. Succinctly, Social Media Optimization (SMO) or Search Media Marketing (SMM) is the systematization of social media activity with the intent of attracting unique visitors to website content. SMM is one of the two online approaches of website optimization; the other approach is called search engine optimization or known by many as SEO. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. Just like SEO, Search Media Marketing makes sure that if any visitor searches for your brand or relevant product and services, they will find you. Social media behemoths like Facebook, Twitter, Google+ and LinkedIn have search built in and thus, by making your site social media friendly you can improve the ranking of of your site. SMM has also become an integral part of SEO and helps any website or page to positions itself in organic search results irrespective of search engines.
Developing a Winning Social Media Marketing Strategy
Facebook came to existence ten years ago with numerous channel following the paradigm, similarly, LinkedIn, Twitter, Google+ and many others offers each and every community comprehensible. The mechanisms involved with SEO are not the exact processes required to boost visibility in social networks like Facebook, LinkedIn, Google+, MySpace, YouTube and Twitter. And it's in social networks like these where people are increasingly spending time communicating, finding relevant and interesting content, and sharing it with their connections. Social networks are becoming increasingly instrumental for driving millions of visitors to websites every single day. Facebook alone has an estimated 1.4 billion active users, and an estimated 98% of 18-24 years age-bracket are using social media—if you're not actively using social media for your business or brand then you're missing out on the potential to reach more than 73% of the adult population that has access to the internet according to a Pew Research Internet Project study. Content is what businesses are built on today and it always has been and always will be – as the maxim quotes to itself "Content is king".
Undoubtedly, there are some contemporary trends in Social Media Marketing :
- Mobile is the next big thing
- Niche sites will make a hefty impact
- Blogging will continue to be Numero-Uno to generate new business
- Google+ will be more dominant social media player than ever
- Sharing prevalence gets boosting
- Video feeding penetration