Search Engine Marketing, commonly abbreviated as SEM, is the process of gaining traffic and visibility from search engines through both organic and inorganic or paid and unpaid approaches. From textbook definition – Search Engine Marketing or SEM is a form of Online marketing that entails the promotion of websites by increasing their visibility in search engine results pages, also known as Search Engine Results Pages, through optimization and advertising. Search Engine Marketing may use search engine optimization SEO, which adjusts or rewrites website content to attain a higher ranking in search engine results pages, or use pay per click listings. Originally called Search Engine Marketing , the shorter phrase SEM is now often used as the umbrella term over SEO and SEM. On the whole, Search Engine Marketing is all about attracting traffic and business leads from search engines through online ads and other promotional gimmicks. Generally, giant search engines such as Google, Yahoo or Bing run PPC (Pay per click) advertisements and place ads based on specific keywords. Search Engine Marketing, if applied in an appropriate way, is the most dominant and influential tool.
SEM (SEARCH ENGINE MARKETING)
SEM (SEARCH ENGINE MARKETING)
In today's Digital Marketing era, wherein diffusion of Internet across the Globe is increasing exponentially. Out of mammoth subscriber base of Internet, 89% Internet users regularly use search engine for their product and services, Internet has no longer been a niche marketing channel. In contemporary milieu, every penny a company spends on advertising is important. A great deal of planning and strategy goes into developing a company's advertising campaign. In this day and age, most companies realize the question is not whether they should advertise their business by Internet Marketing, but rather how they can do it best with the greatest ROI. Search Engine Marketing is an ideal approach, which is cost-effective and beneficial for business irrespective of sizes. Search Engine, widely known as SEM, promotes website by upsurging their visibility in SERPs through CPC (Cost-per-click) and and PPC (Pay-per-click) since most search ads are CPC or PPC basis.
- Drive focused traffic instantly
- Cost-effective
- Easily and speedily executed
- PPC/CPC campaigns compliment SEO and SMO activities
- Running SEO and PPC approach ensures best ROI
- Brand Equity
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