As an avid or novice user searches or surfs something on any search engine, he or she comes across a variety of links as a result. Such results are termed as "Organic Search Results". Search engines, for instance google, yahoo, bing and more more, attempt to find out the most relevant sites, links and information for what you are looking for and resting on that displays the organic search results. To be more succinct, Search engine optimization , better known as SEO, is the process of affecting the visibility of a web page or a website in a search engine's natural or organic search results. In other words, the process of redefining the websites in order to achieve higher ranking in Search Engines in known as Search Engine Optimization. As internet subscriber base is mounting exceedingly, any entity, either big or small, need to optimize your website according to search engine algorithms to attain higher rankings on search engine results pages – commonly abbreviated as SERPs.
The first and foremost objective for creating a website by any organization is letting their target-audience aware of company itself and later about the products / services. For this, Internet marketing or Digital marketing plays a pivotal role in driving the visitors to site using SEO practices. Nowadays, it turns out to be indispensable that the site should be listed in the top ranking pages of the search engines and topple the competitor's site in longer run. The process of getting search engines to pay attention to your web site requires specific, personalized service. To achieve this, relevant SEO tools and techniques are applied to the site to attain higher rankings and make site search engine friendly. Contemporary Search Engine Optimization (SEO) Search Engine Optimization has radically evolved over the years mostly driven by Google's updates to its indexing algorithm. Google's algorithm updates – for instance code names: Penguin, Panda, Panda 2, are now predominantly focused on rewarding websites which develop relevance through content rather than through gimmicks to manipulate the search results ranking system. Salient aspects of Search Engine Optimization to analyze and optimize website's SEO: