Email Marketing
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to a group of people, often a particular section of targeted audience availing email services.In its broadest sense,every email sent to a potential or current customer could be considered email marketing. Succinctly, Email marketing is a marketing approach which uses email to send a marketing message to a targeted audience. Email Marketing nomenclature falls under Push Digital Marketing approach – The marketer sends a message without the consent of the recipients, such as display advertising on websites and news blogs and the recipient has not given permission to receive the marketing message.